Greek Life

As Digital Marketing Specialist for Alpha Delta Pi, I led the strategy, creation, and execution of all social media content across platforms, with a primary focus on Instagram and TikTok. I grew the chapter’s Instagram presence by over 40% to 14.1K followers and built a highly engaging TikTok community by over 10,000 followers through targeted, trend-aware, high-performing content. I produced, edited, and curated original multimedia assets for campaigns centered around member spotlights, philanthropy initiatives, national holidays, educational content, and sisterhood events, balancing brand consistency with creativity. Individual uploads reached up to 1.6 million views, significantly increasing engagement, visibility, and overall chapter recognition both on campus and nationally. In addition to my role in digital marketing, I served as Lead Graphic Designer for Alpha Tees Customs, a merchandise brand working primarily with Greek life organizations. I designed all custom apparel and merchandise for the business, translating each organization’s identity into cohesive, marketable designs. From concept development to final production-ready assets, I created apparel that helped organizations visually express their values while driving sales and recognition.